Audience
Who is this for, and what problem or desire brings them here?
Free resources
Find the leak before you send more traffic.
Walk the path like a real visitor. Name the problem. Then decide whether it needs a light check, a focused repair, or a larger website project.
15-minute check
Broken Tech Checklist
Count every item that fails, confuses, delays, or requires someone else to explain what should have been clear.
Action point
Three or more failures means the path deserves repair before more traffic, invitations, or promotion are sent into it.
5-minute score
Tech Leak Scorecard
Mark what is true right now. This score names urgency; it is not a diagnosis by itself.
0 / 12No obvious urgent leak
Test with a real person before your next campaign or event.
Website plan
Answer these before choosing a template or platform.
Promise
What should someone understand, believe, or be able to do?
Proof
What story, example, result, detail, or boundary makes the promise trustworthy?
Pages
Which pages are actually needed: home, about, services, products, events, booking, proof, contact?
Action
What is the primary next step: call, book, buy, donate, register, apply, join, or ask?
Handoff
What should happen after the click, form, payment, donation, or registration?